Do you know why Puglia has become Italy’s most popular destination? Here are the answers

Until recently, the most famous Italian destinations were Tuscany or Sicily, but in recent years, Puglia has taken center stage. The shift is due to the direct experience of those who visit and return with the feeling of having discovered a place that is different, authentic, and at the same time modern. The secret lies in how it balances tradition and novelty, in a setting where well-being is a priority.

Landscapes that speak softly

The first impact with Puglia is not measured in monuments or wide urban avenues. What impresses are the centuries-old olive trees, the golden fields, the whitewashed houses, and the beaches alternating between fine sand and rocky cliffs.

The region stretches between two seas, the Adriatic and the Ionian, multiplying the variety of its coastline. This diversity makes every journey a discovery, almost as if the landscape were reinventing itself at every turn.

Trulli and villages that seem suspended in time

In the heart of the Itria Valley, a large number of trulli are concentrated. These ancient stone constructions with conical roofs look as though they were taken from a fairytale. Many are still used as homes, while others have been adapted into tourist accommodations.

Those looking for an immersive experience can find options on Pugliadeitrulli.com to sleep under those ancestral roofs without giving up modern comforts. It’s a way of traveling back in time, something that explains part of the region’s charm.